问题


There is a single choice question about marketing. Answer the question by replying A, B, C or D.
Question: Primary data are:
A. Data collected for the first time specifically for a marketing research study.
B. Less time-consuming to acquire and less costly than secondary data.
C. Newly-published results of government investigations.
D. Part of a strategic planning activity to ensure proper resource allocation.
Answer:

答案

模型 模型答案 正确答案
金声玉亮2.0 A. Data collected for the first time specifically for a marketing research study. A
deepseekr1

A. Primary data refers to information collected firsthand for a specific research purpose, such as surveys, interviews, or experiments. This distinguishes it from secondary data (e.g., government reports or existing studies), which is pre-existing and repurposed. Options B, C, and D incorrectly describe characteristics of secondary data, unrelated processes, or strategic activities, leaving A as the correct answer.

Answer: A		 A
gpto1 A A
GPT-4o A. Data collected for the first time specifically for a marketing research study. A
llama3.1-70B-Instruct

A		 A
llama3.1-405B-Instruct

A. Data collected for the first time specifically for a marketing research study.		 A
DeepSeek-Coder-V2 A A
Qwen2-72B-Instruct A. Data collected for the first time specifically for a marketing research study. A
baichuan4 A A
doubao A A
minimax A A
kimi A. Data collected for the first time specifically for a marketing research study. A
wenxinyiyan A

Explanation:
Primary data are data that are collected for the first time specifically for a particular marketing research study. These data are original and collected directly from the source, such as through surveys, interviews, experiments, or observations.

Option B is incorrect because primary data collection can often be more time-consuming and costly than acquiring secondary data, which are data that have already been collected and are available for use by others.

Option C describes newly-published results of government investigations, which would be considered secondary data because they have already been collected and published for general use.

Option D mentions a strategic planning activity, which is not directly related to the definition of primary data. Strategic planning involves setting goals, developing strategies, and allocating resources, but it does not define the type of data used in marketing research.		 A
zhipu A. Data collected for the first time specifically for a marketing research study. A
gpto1 A A